Meghan Markle’s wardrobe on Netflix’s “With Love, Meghan” is selling out fast online as she cashes in with her ShopMy storefront.
The Duchess of Sussex’s staples from J.Crew, Jenni Kayne, Sézane and Ulla Johnson have been hot commodities since the series debuted on the streamer March 4, the Wall Street Journal reported Tuesday.
Lyndie Benson, the CEO and founder of Bleusalt, told the outlet that she sold 300 T-shirts within 24 hours after Markle wore one on the lifestyle show.
“She is in a league of her own,” Benson gushed.
La Ligne, a New York-based brand, also sold out of a pair of jeans several days after the “Suits” alum wore them, the company’s CEO, Molly Howard, told the outlet.
Howard said 500 pairs were sold in two weeks.
Additionally, the $40 Crocs that Markle, 43, wore while feeding chickens in an episode were completely snatched up in several sizes, a spokesperson for the shoe brand said.
Other products that skyrocketed in sales were a $395 Jenni Kayne sweater and an Ulla Johnson dress for $950.
Alexandra McCormick, a Los Angeles-based beauty brand director, argued that critics will hate on Markle but continue to take style inspiration from her.
“They are like, ‘Meghan can’t do anything right. Also, I just bought her sweater!’” she said.
On Monday, Markle launched her ShopMy storefront — which was been called “crass” by royal insiders — to share her “handpicked and curated collection of the things [she loves].”
She also added in the description that “some products may contain commissionable links.”
The items include favorites from the duchess’s closet, including coats, button-up blouses, basic tees, handbags and jewelry.
The former actress also created another ShopMy page to share her beauty must-haves, including her signature pink nail polish and go-to foundation.
A source told Page Six on Tuesday that Markle will use the platform to “thoughtfully share the products she genuinely loves and uses as an individual.”
The insider explained, “It’s an opportunity for her to spotlight purpose-driven brands and uplift the businesses she believes in. For Meghan, it’s about authenticity — highlighting what truly supports her daily life as a mom, founder and advocate.”
In response to the business move being labeled by critics as a “shameless” cash grab, the source emphasized, “She will collect commission on some of the items featured, though not all.”
The public interest in Markle’s style had dipped after the duchess and her husband, Prince Harry, resigned from their royal duties in 2020, according to Susan Courter, the curator behind the What Meghan Wore blog.
However, Courter told the Wall Street Journal that she’s recently noticed an increase from about 50,000 monthly page views to about 150,000.
She said her readers bought more than 80 pairs of lower-priced dupes of Markle’s white Saint Laurent sneakers after she directed them to the website Quince, where she earns affiliate revenue.
In terms of home goods, Markle has also been influential thanks to her Netflix series.
Amanda Dishaw, a creator who runs the style archive Meghan’s Mirror, shared that within the last two weeks, she has sold over 300 Le Creuset enamel dishes in the same cream color that Markle used on “With Love, Meghan.”
She also sold nearly 200 of the glass Crate & Barrel bowls that Markle used to make yogurt parfait on the show.
A rep for Markle did not immediately respond to Page Six’s request for comment.
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