The House of Streams, a Netflix series licensed for the UK and Ireland, will feature online streamers in competitions to take home one Bitcoin. 

According to the show’s website, eight contestants with a combined four million followers will appear on the reality TV series, set to premiere on June 18. The series will reportedly have Twitch streamers compete in a series of challenges to win 1 Bitcoin (BTC), worth more than $104,000 at the time of publication.

It’s unclear why the Malta Film Commission, behind the production and filming of the show, chose to focus on a cryptocurrency prize for the contestants, but the creator of the series, Mark Holland, reportedly said “…the final reward couldn’t have been a simple cash prize or a trip to the Maldives.” The website issued a notice suggesting that some individuals had already used the show’s association with digital assets to issue a fraudulent memecoin.

“We support Bitcoin and no other memecoin,” the House of Streams said in a May 22 statement.