Glass skin is in.
Stars have gone all in on K-beauty brands, and who can blame them? The hydrated, poreless aesthetic is goals. Kendall Jenner, Meghan Markle and Kourtney Kardashian Barker are just a few of the stars scooping up skincare products from the likes of Laneige, Biodance and Medicube — and during Amazon Prime Day, all of the above (and many more!) are on sale.
Whether you’re seeking moisturizing sheet masks, soothing cleansers or soft, sheer lip colors, we’ve got you covered. Below, an assortment of the best K-beauty bets Prime Day has to offer.
“Giving new meaning to the word power, this cleanser is both gentle enough for sensitive skin yet effective enough for a serious pore cleansing,” Kourtney Kardashian Barker’s Poosh site raved of this top-rated cleanser.
Shoppers say it soothes skin, cleanses well and is great for sensitive complexions.
Tilda Swinton and Rosé are global ambassadors for Sulwhasoo, Korea’s No. 1 luxury skincare brand. This hydrating serum helps to strengthen the skin barrier, brighten and reduce the look of fine lines.
Irina Shayk’s a fan of this spray-on serum, which is formulated with Italian white truffle extract. It’s the No.1 bestselling face mist on Amazon!
Countless A-listers love Laneige’s lip products, including Kaia Gerber, Brooke Shields, Drew Barrymore and Sydney Sweeney (the latter of whom went on to become a brand ambassador).
The sugary-sweet Gummy Bear flavor’s a particular favorite among fans.
Sure, Medicube’s Zero Pore Pads have a cult following (that includes Kyle Richards), but for uneven skin tone and firming, don’t miss the vitamin C version while it’s 53% off.
Available in so many gorgeous shades — including this sparkly blackened cherry hue — this under-$9 Korean beauty favorite is seriously crush-worthy.
One devotee wrote, “It’s everything I want from a tinted gloss-type thing.”
This natural, gentle cleansing oil is beloved by shoppers, one of whom wrote, “Not to be dramatic, but I would sell my left kidney for this stuff.”
Made from bergamot, sunflower seed oil and centella asiatica, it’s light and made for all skin types.
While our editors have name-checked Beauty of Joseon’s sunscreen, this eye cream gets rave reviews too. Made with retinol and niacinamide, it’s said to slay puffy eye bags nearly immediately and is currently Amazon’s No.1 bestselling eye treatment serum.
These TikTok-famous soothing masks have been raved about by Kyle Richards and Paige DeSorbo; fellow Bravolebrity Ciara Miller told Page Six Style they’re her “go-to” for long flights, too.
The impressive results come from a low-molecular-weight hyaluronic acid, which is said to penetrate deeper into skin. They also help improve elasticity with niacinamide.
This set includes the Collagen Jelly Cream that Meghan Markle featured on her ShopMy page and the Age-R Booster Pro tool Kyle Richards raved about in an Amazon Live. (Kylie Jenner and Hailey Bieber have used it, too.)
The Booster Pro has four different modes meant to target a variety of skin concerns, and incorporates microcurrent, LED, sonic vibration and more to get you glowing, pronto.
Prime Day FAQs, answered
When is Prime Day 2025?
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do you have to be a Prime member to shop Prime Day?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Do Prime Day deals change?
Yes, Prime Day deals change throughout the day and all week, so act fast when you see a good deal! Amazon may drop already-low prices, and also includes Lightning Deals that last just hours — or until stock sells out.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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